Why the name mondelez

Just adding another arm that needed an international name—an international name that won't be all that visible to most consumers.

Look at a word like Xerox. When you first look at that in print you have no idea how to even pronounce it. As people become familiar with it and understand the meaning behind it, we're confident people will learn to love it.

The issue in Russian is frankly a mispronunciation of Mondelez. It really hasn't been an issue in Russia. What are you going to do about that? The name change still has to be approved by shareholders. Assuming it goes through, the company will trade under the symbol "MDLZ" once the split becomes effective. Its ticker symbol will be revealed at a later date.

Kraft spokesman Mike Mitchell said executives wanted the new grocery company to hold onto the "tremendous brand equity" associated with the Kraft name. The snack company's "Mondelez" moniker came via a combination of two separate names suggested by employees, he added, with an outside design firm also involved in the branding effort.

Rebrandings have popped up in the corporate world for a variety of reasons, from mergers and acquisitions to the development of new revenue streams to negative associations with existing names. Following the merger of British Petroleum and Amoco a few years prior, the combined company announced in that it was rebranding itself simply as BP BP , attempting to shake a reputation for polluting with a pledge to go "beyond petroleum. They are splitting the company in two.

Everyone that knows the Kraft name will understand it, feel comfortable with it, and live happily ever after. The newbies can easily learn it. It is certainly easier to learn than Mondelez. Not nice in Russian. If Kraft wants an international name, it should make sure it does not have negative connotations in international circles.

Russian speakers say the first part of the name "manda" is a vulgar word, and the second part translates to the sex act. For the sake of my own corporate image, I'd rather not be more specific. Luckily for Mondelez, none of the snack products under the Mondelez brand umbrella contain the company name.

Oreo, Nabisco , Trident, and Cadbury are strong brand names that have their own identities. The only place Mondelez is likely to appear is in the fine print on the product labels. Even so, for those that bother to read the labels more and more people do these days , there may be some negative associations when they see the name Mondelez as the maker of the products. The issues related to the product, also transfer to the stock. Three years ago, the snack foods business was expected to exhibit strong growth - especially in foreign markets around the world.

That was the justification for the split and for the foreign-sounding name Mondelez. On the other hand, Kraft Foods Group was selling mature products, such as cheese and lunchmeat products. While they were cash cows no pun intended they were in a very slow-growing segment of the food business.

What actually happened? Kraft Foods has outperformed Mondelez. Fry and Sons Limited. The two companies sign an agreement to create a new holding company, the British Cocoa and Chocolate Company, which takes over the assets of both businesses.

It is named Somerdale. Other factories soon follow in Canada, Dublin and South Africa. During the war, rationing is enforced and raw materials are in short supply. The company produces Ration Chocolate made with dried skimmed milk powder. This includes Halls, Dentyne, Trident brands and the Bubbas bubble gum range. The confections business is called Cadbury plc. James Mathers and Alexander Brown. William Christie is an assistant traveling salesman for the enterprise.

Offices are on Yonge Street. Ltd United Kingdom. His son Robert Jaffray R. Christie assumes the presidency. Christie dies. Charles Edmonds becomes president. Many popular U. NBC cookie and cracker products are soon marketed in Canada under the Christie trademark. The East York bakery is located at 5 Bermondsey Road. Associated Biscuits of Canada Ltd.

Harnois Ltd. Kraft rents a horse and wagon, purchases wholesale cheese and begins selling it to small stores in Chicago, Illinois. Company is incorporated, with four of J. Kraft and his brothers decide to manufacture and sell their own cheese products so the company buys its first cheese plant — in Stockton, Illinois. This move eventually makes Kraft a household name throughout the world. Kraft receives a U. The company name changes to Kraft-Phenix Cheese Corporation. The newly constructed building near the lakefront houses both manufacturing and head office facilities.

The company operates in 43 U. The former holding company with semi-autonomous divisions is reorganized into an operating company with groups focused on specific markets.

Kraft, Inc. The company vacates its Peshtigo Court building in December when it consolidated corporate and group facilities at its headquarters in Glenview, Illinois. Remaining Kraft employees move from the Peshtigo Court to Glenview in the early s. The new Kraft, Inc. Kraft is no longer a publicly traded company.

KGF International acquires Jacobs Suchard, making the company number one in European roast and ground coffee and a leader in chocolate confectionery. This acquisition also initiates a Kraft presence in Argentina.

Kraft Foods North America is reorganized into 12 business divisions. Kraft Foods International is reorganized into four regional units.

Philip Morris Companies Inc. On June 13, Kraft Foods Inc. Kraft Foods Inc. The company buys a major Australian biscuit company, Lanes Food Group, and in doing so gains control of the Nabisco brands licensed to Lanes since In July, Kraft Foods announces global initiatives to help address worldwide rising obesity rates.

These commitments supplement a variety of actions the company is taking to focus on four key areas: product nutrition, marketing practices, consumer information, and public advocacy and dialogue. In December, Kraft Foods departs from a dual Chief Executive Officer structure, and unifies the company under one global leadership team and a single Chief Executive Officer.

Petersburg, Russia. Jacobs, Carte Noire and Maxim soluble coffee brands will be produced at the new facility beginning in the fall of Kraft announces it will build a plant in Bahrain in September The factory will produce Kraft cheese in cans and jars, and Tang powdered beverages.

The products will be exported to the entire Middle East region. Shares of Kraft Foods Inc. It includes market-leading brands such as LU, TUC and Prince, and operations in more than 20 countries, including 32 manufacturing facilities. Integration of the two companies begins immediately. His products are an immediate success with the local citizens. Jean-Romain dies the following year and his wife Pauline-Isabelle takes over the management of the bakery with assistance from their son Louis.

LU receives the only grand prize given to a French biscuit company. Bluysen to erect two similar towers to frame the main entrance to the LU factory in Nantes. The towers are completed in They soon become part of the architectural identity of Nantes.

This gives the LU business a more multi-national position. This generates further expansion of production, new brands and more international markets. All biscuit production is transferred from the old factory in Nantes and those buildings are closed and sold. It is incorporated early in the year and is headquartered in Chicago, Illinois. Its headquarters is also in Chicago, Illinois. David Bremner is president. Sylvester S. Marvin, prominent Philadelphia baker, is president.

Its headquarters is located in Chicago, Illinois. Adolphus Green becomes president. Uneeda biscuit is the first new product introduced by National Biscuit Company. Its patented packaging features a cardboard carton and a waxed inner wrapper. The Uneeda Biscuit Boy, wearing a yellow slicker, makes his debut in advertising. Magazine for employees begins publication.

The title changes to Nabisco Magazine in The company makes its first deliveries via motorized truck, although some deliveries continue to be made by horse and wagon. The company now uses electric trucks that run on batteries. A souvenir booklet is distributed to visitors.

The word Nabisco replaces the N. C acronym inside the circle of the company coat of arms logo. A new modern bakery, considered a radical departure from N.