Why recruit international students

Which types of data do institutions need to maximize their potential to recruit international students? Amity Bacon. Publisher Name. Facebook Twitter LinkedIn Email. About the Author: B2B marketing. Related Posts. November 3rd, 0 Comments.

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Your workflow may look something like this:. Upon starting their application, the prospect enters a new workflow that is specifically designed to nurture them through the application process. Paying close attention to your landing pages and contact forms is also paramount for converting more visitors to your website into qualified leads.

Minimise your use of complex language and colloquialisms to make text accessible for an international audience. Using visual elements like infographics and videos to explain things like tuition fees, accommodation and programme structure can benefit both domestic and international students. Understanding these elements will make the decision making process easier.

You can use drag-and-drop templates to create robust yet visually appealing landing pages. Ask yourself:. Originally published Mar 22 Book a demo. Incentives for international student recruitment International students benefit universities in significant ways. International Recruitment Strategy 2: Involving international stakeholders Customer reviews are an important consideration in the buying process for consumers, and the same applies to those seeking an international study experience.

Promoting international study stories via paid ads on social media, targeting specific countries, states or regions. You can also target users based on their interactions with your website, job title, interests, and more. Creating a hub on your university website dedicated to featuring content, resources and events for international students - see University of Cambridge. Collaborating with national organisations to boost international enrolments - see Study UK , a national campaign to promote the UK as a first-choice study destination to international students from all over the world.

Boutsis joined Hofstra approximately 2 years ago to run the international recruitment and admission undergraduate division for the purpose of increasing and diversifying the international population on campus, as well as working with secondary schools, universities, and government entities across the globe. Her responsibilities include undergraduate and graduate recruitment; university partnerships; and working with continuing students, faculty, and alumni. Boutsis has worked in the field of higher education for more than 15 years and in international education for 12 years.

Betsy Morley Ohio University. In addition, she supervised the transition toward a paperless application system and assisted with the campuswide conversion to PeopleSoft.

Xiaoqiao Zhang Lycoming College.