But the Cadbury brothers were presented with another chocolate — what should they do with the unused cocoa butter that was extracted from the cocoa bean? Back in , the same year Richard and George took over the Cadbury business, the company developed Fancy Boxes, which is exactly what it sounds like — beautifully decorated boxes filled with chocolates. The boxes were so ornately designed with Cupids, hearts, roses and romantic imagery that people often kept the boxes long after the holiday, using them to save heartfelt mementos and love notes.
Cadbury's Valentine's Day boxes were an instant hit and from then on, heart-shaped boxes of chocolates became part of the holiday's custom. There are lots of court cases from the period involving men going to the Inquisition and accusing women of casting spells via chocolate. It was the Spanish who brought the now feminized, now sweet, and maybe sexy chocolate back to Europe, where it was both fashionable and expensive.
Also, still mostly liquid. A post shared by L. Solid chocolate candy — the stuff that comes in the heart-shaped boxes — is a product of technology. By the early s, chocolate was losing ground in Europe. Until, that is, a Dutch chemist figured out how to use a hydraulic press to efficiently squeeze the grease from roasted cocoa beans, separating the cocoa from the fat, which remained a useless byproduct. And the link between chocolate and seduction presented a market opportunity.
This prescribed heterosexual chocolate exchange was from a man, to a woman. You could, in theory, put chocolates in a box shaped like anything: a square, a rectangle, a duck. This has not always been the case.
There are stories about female saints, whose hearts, cut open after death, were literally inscribed with professions of love for God. But then where did the shape come from? Really, he says, the shape is closer to a bird or reptile heart, which makes sense, given that the medieval study of anatomy was based on animal bodies rather than human ones.
By the early 15th century, the heart had taken on the Hallmark-approved shape and meaning we know today — just in time, Time notes, for medicine to move on. The heart shape kept its iconographic status — love! Nancy Rosin , president of the National Valentine Collectors Association, says the boxes far predate the chocolates.
There were heart-shaped sewing boxes. Heart-shaped porcelain boxes. There were even antique Valentines , which, while not boxes, technically, did often require a certain box-like interaction, with the recipient peeling back layers and unfolding folds and pulling tabs to reveal a secret message or a picture, buried in a heart.
Hershey's Kisses: First introduced in , it is not known exactly how the kisses got their name. But one theory suggests they were named for the kissing sound the chocolate made while being deposited on the manufacturing line.
It wasn't until that Hershey Kisses were first wrapped in red and green foil to celebrate Christmas. Today, to celebrate Valentine's Day, kisses are wrapped in red foil. He used drawings of his family and Alpine scenes to decorate them. In , he created the first heart-shaped box of chocolates for Valentine's Day. Sanaa Chocolates. January 29, Related Posts.
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